Finding Your PULSE

Posted by Karen on Jul 1, 2014 12:00:00 AM
In 2010 it was ground breaking to release a product which superseded all forms of ADSL with VDSL which offered a headline speed of up to 40Mb/s download. Roll on a few years, EFM, aggregation technologies and domestic FTTC (VDSL) products deliver businesses something that they haven’t had before – options. Headline speeds in the past have grabbed the attention of customers; however as technology has progressed the demand for resilience and reliability has risen because of the traffic flow Options have created the demise of SDSL and the beginning of the demise for ADSL is becoming more apparent as technology progresses, so why are Ethernet Fibre Leased Lines still thriving? Unlike ADSL and SDSL, there aren’t too many alternatives to Leased Lines with a reliable contention to match those headline speeds. The geeks behind Fluidata have strived to develop and renovate domestic products with alternative solutions like PureFluid which is able to bond multiple technologies and carriers, and they have done it again with PULSE which is essentially Ethernet over FTTC. BT Infinity is probably the most associated word with FTTC entering the telecoms market, but headline speeds of Infinity are not suitable for high end business applications as performance can suffer due to contention on the backhaul. Other capabilities such as VLANs are not possible on a service which is delivered like ADSL and so the benefits of Ethernet are not felt. PULSE is the business version of FTTC which is perfect for businesses that need high speed without compromising on quality of service and paying a fraction of a cost of a more traditional and expensive Ethernet Leased Line. Contention is becoming more imperative in IT managers requirements as dependence on data is growing, the industry is veering towards reliability. Domestic products are highly contended throughout the delivery to an end user, and even some Leased Lines can be delivered with contention due to the drive to reduce costs. Added value isn’t just in the headline speeds but everything behind the scenes to support the network. The Government and the major ISP’s are marketing Internet connectivity in the wrong way. It's always cheaper broadband, but it should be about paying for the deliverance of a service. Infinity may have led the way for a home user, however, on the face of it; it is marketed as an Aston Martin, but in the business environment customers will experience a temperamental engine. Other issues in deploying a consumer technology in a business can also relate to support. How much would it cost your business if the service went down with no engineer able to come out for three days? The shift of focus should move away from cheap broadband and support, and into a deliverance of a service. PULSE as an Ethernet over FTTC line is marketed as a 20 Mb/s symmetrical line with the ability to run at 80 Mb/s on the download. Contention is guaranteed and with some of Fluidata’s clever failover technology ADSL, 3G or even Satellite could be used for failover. Costs still remain low when compared to true fibre and install a fraction of the cost. How many 100 Mb/s Ethernet customers actually need 100 Mb/s symmetrically? Not many. With the move to cloud the ability to upload at 20 Mb/s reliably and an increase to 80 Mb/s on the download would be sufficient for most. While alternatives exist such as PULSE, it means businesses can have their cake and eat it.
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