FluidOne appoints Russell Horton as CEO

9 · APR ·2018


FluidOne strengthens its leadership team to prepare for accelerated growth.

Russell Horton has been appointed CEO of FluidOne. Russell was previously COO at Elite Group and has held a number of leadership roles across the telecoms and IT sectors including senior positions at both Daisy and Vodafone. “We are delighted Russell has joined to lead the team at FluidOne through a period of accelerated growth, both organically and acquisitively. The market opportunities are significant for FluidOne which is now in a great position having successfully merged cloud and data communications business Fluidata with mobile business One Point. Russell joins with a wealth of experience across the sector in cloud, data, voice and mobile services having aided the growth of Elite over the last 3 years.” commented John Taylor, Director of Investments at Rigby Technology, part of Rigby Group plc who are the parent company of FluidOne.


Piers Daniell, the founder of Fluidata and immediate past CEO of FluidOne will become its Chairman. Piers founded Fluidata in 2004.

Daniell added:

“Russell has worked in a diverse range of organisations from start-ups to small and large businesses, in entrepreneurial and corporate styles, at companies including Daisy, Isis Telecommunications, Flexphone, IP Integration, Vodafone and Elite Group, as well as running his own consultancy for many years. Russell has broad experience including project management, operations, commercial, product development and general management. Russell’s strategic leadership, motivation, drive, team focus, innovative approach and sector knowledge really stood out in our selection process for the role. With FluidOne being recognised as one of the best companies to work for in the UK choosing the right leader to build upon what has so far been achieved was critical. I’m delighted Russell is joining the team.”

Horton said:

“I am very excited to be joining FluidOne to lead the next stage in the company’s growth. With its award-winning connectivity portfolio (including mobile) and strong company culture, combined with the major market opportunity as the adoption of cloud and internet services expands at a rapid rate, FluidOne is in a great position. I’m looking forward to working with the team to strengthen our proposition in both channel and corporate markets and will be working with Piers and the leadership team to finalise our 5-year strategy and I will then be announcing my vision for the business.”


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Posted by Dan Pope