Yesterday saw Britain spend an amazing £456million in just 24 hours. That is £19million an hour over the internet on Cyber Monday - the biggest online shopping day of the year.
When looking at our customers’ usage we only saw an increase of 5% above normal with office staff logging in during their lunch break to shop online. This is not too surprising considering half of the UK’s populations now own a smart phone so they are able to shop on line using their phone. The Centre for Retail Research predicts that £1.64 billion of shopping will be done via mobile phone this Christmas with the best-selling items being the Kindle, Apple iPad 2, iPod touch, Harry Potter DVDs and Lego.
There is no denying that online shopping has become a rising trend in UK and given the shaky economic condition, great deals are available from online stores. This year UK’s shoppers have increased their online spending by 18% compare to last year, however critics (or otherwise known as ‘Christmas scrooges’) see Cyber Monday, which originates from US, as a marketing spin to ‘panic people into shopping’ and keeping the customers away from the shops on high streets which have seen a drop from last year.