FluidOne’s Leadership Team, led by Russell Horton, CEO drive FluidOne’s vision to be the best quality data connectivity provider to UK business and deliver FluidOne’s 5-year mission to treble in size. They bring a fantastic blend of historic knowledge of the business, customers, products, external experience of scale, acquisitions and organic sales growth.

Russell Horton


Joined April 2018

Russell joined FluidOne in April 2018 to lead the next stage of growth and development. He has executive responsibility for the business and its management Board, strategy and future. Russell has over 20 years’ experience in telecoms and IT, leading award-winning businesses that had strong customer service, market leading systems and platforms; growing them organically and through acquisitions, expanding their capabilities and offering a wider range of services and expertise to customers. In turn, simplifying supply, improving quality and ROI.

Russell’s vision for FluidOne continues to permeate throughout the business, driving it forward, enhancing capabilities; and championing customer success and innovation.

Russell is married with 4 children, has a blackbelt in Karate and is a long-time supporter of the England Rugby team. At weekends he likes to spend time with his family playing football, doing indoor climbing and karate.

Chris Rogers


Joined October 2006

One of the founders of FluidOne, Chris has been instrumental to FluidOne’s dramatic expansion. Joining the company in its early stages in 2006, Chris helped develop the business and direct the roll-out of its new cutting-edge network.

Chris led the design and build of Platform One, which holds the Queens Award for Enterprise: Innovation, at the heart of which our products and services sit. Chris is responsible for the strategy and direction of our core network, R&D, software, products, supplier relationships, commercial contracts and IT systems. With strong relationships with many of our long-standing customers and partners, and in-depth knowledge and expertise of the connectivity market, Chris has become a key trusted advisor.

Chris is married with 3 children, lives on the outskirts of London and often braves the 14-mile cycle into work. Living close to Twickenham stadium he enjoys catching a good game of rugby whenever possible.

Hemant Patel


Joined November 2017

Hemant is a qualified accountant with many years’ experience within the telecoms industry. Previously working for companies which include Cable & Wireless, Vodafone, Azzurri and Maintel, Hemant has worked across several dynamic functions within finance.

He has a track record delivering transformational programmes across organisations to identify commercial improvement and deliver strong financial control. Hemant has been involved in a number of acquisitions.

Hemant is married with 2 children, is an enthusiastic DIYer and would have been a carpenter in another life.

Henry West

Channel Sales Director

Joined October 2018

Henry is a channel professional with over 20 years’ experience. He joins the FluidOne leadership team from KCOM, where he has spent the last 11 years heading up the indirect business, leading a team that manages approx. 600 channel partners. Henry's wealth of experience, integrity and industry profile being marked as reasons for Russell Horton, CEO headhunting him to lead the ambitious channel growth strategy. Henry is tasked with taking our award winning Platform One, which includes our in-house developed Dash portal to market. Henry is responsible for retaining, growing and on-boarding new strategic partners, and driving FluidOne’s channel strategy and vision; enabling our partners to deliver unique commercially viable propositions to the UK market.

Henry lives in the South West, and enjoys spending time with the family, sailing, on holidays abroad and cooking. Henry is a keen supporter of Bath Rugby.

Ash Morarji

Commercial Director - Mobile

Joined June 2006

Ash is responsible for product, sales, service and innovation for mobile solutions at FluidOne. Ash has a proven track record with 18 years' of telecoms industry experience leading teams, winning new clients, cross-selling value-add services; and building long-term relationships with clients and suppliers. Ash joined FluidOne from One Point, following Fluidata’s acquisition of One Point in 2016, since which he has enjoyed great success cross-selling One Point services into the wider customer base, specialising in mobile solutions. Ash is also responsible for developing the IoT product roadmap and strategy, leading innovation and combining IoT with our Platform One network to bring combined solutions to market.

Ash enjoys spending time with his wife and two sons, playing football or visiting any farm or zoo in reach. A keen foodie and former MasterChef contestant, Ash loves to cook, eat out and doesn't mind a little wine tasting.

James Storey

Service and Billing Director

Joined June 2018

James joined FluidOne after being headhunted by Russell Horton, CEO having worked together at several companies over the past 16 years'.

James is responsible for all aspects of Customer Service and Billing. The core of his role is ensuring that customer experience is at the heart of all of our planning and decision making, ensuring FluidOne’s services, customer delivery and provisioning remain of the highest quality and lead the market. James has a proven track record of improving NPS and has been instrumental integrating billing and operations for twelve acquisitions over a number of years in high growth environments covering the full range of IT, unified communications, connectivity and mobile products.

James lives in London with his two daughters and spends his spare time learning to fly microlights whenever he gets the chance.

Dan Fisher

Technical Director

Joined October 2007

Dan is responsible for the day-to-day running of the network and developing new products and services for customers. Dan heads up the Network Operations team which is involved in the design of customer infrastructure solutions, ensuring the best utilisation of available products and services for customers.

Dan has a BSc in Computer Science from the University of Bath and joined FluidOne during a rapid growth phase in 2007, allowing him to become an integral part of FluidOne’s success. He has been heavily involved in many parts of the business, including the roll-out and management of the existing core networks and the design and implementation of upgrades and enhancements.

Dan is married and lives in London. He supports Arsenal Football Club and in his spare time, plays football; Dan also likes to do the occasional ultramarathon!

Sheena Dholakia

Head of People

Joined April 2018

Sheena is a qualified HR and training professional with over 20 years' People management experience working in operational and HR environments for SME’s, as well as large global organisations. Sheena has led several change management programmes including TUPE, restructures, company sale, group mergers and site setups; being given full responsibility for the entire Employee life cycle.

Sheena has also designed and delivered several leadership training programmes to ensure People Managers are equipped with the tools to manage high performing teams within a highly engaged and happy working environment.

Sheena is a single mum with two daughters and a mentor for young adults (via the CIPD), helping those who want to get back into the system through work or further education. She is also a qualified Reiki Master and enjoys cooking and entertaining in her spare time.

Paul Daymond

Head of Development

Joined January 2018

With over 20 years’ experience of leading software development, Paul brings a great toolset for building market-leading applications that are scalable and performant supporting thousands of end users. His prior solutions have delivered automation, ease of use and real ROI to the end customer.

Paul has made major improvements to the software development life cycle, increasing the quality, pace and functionality of Dash, as part of Platform One. His first major piece of work was the design and build of Ethernet on Demand, our market-leading SDN service launched in September 2018.

A lifelong Brighton and Hove Albion fan, Paul enjoys nothing more than spending time at the Amex with his son watching a match. Once a keen player and youth team coach, Paul now keeps fit running and circuit training. He enjoys a long walk in the countryside with family and his four-legged friend; as long as it involves a pub lunch!