High-speed internet connectivity may not seem like a vital matter for high street retailers to consider, but those that have excellent connectivity, and who use it well, reap the benefits of using it.

Retailers that provide free in-store Wi-fi are considering their customer’s experience. Without free Wi-fi access, people may have a harder time keeping connected to the things they love.

In-store Wi-fi also provides retailers with the ability to track the shoppers coming into their premises and chart their progress around the shop (or, track the patterns of behaviour, rather than the individual). This lets the retailer know which departments may need more staff, or which product section seems to be sparking interest in shoppers.

Offering customers added extras like this only benefits the retailer and enhances customer experience.