Some restaurants are even using technology to stand out – recognising that, for many, eating out is as much about the experience as it is the food and atmosphere whilst others are using technology to improve the ordering process. For example, allowing customers to order and pay for food and drink via their smartphones, or the restaurant’s own tablets. Other restaurants have created entire experiences around ordering food from digital menus.

Bars and pubs aren’t just places where people go to drink and socialise, they offer an experience. By targeting offers to people who login to the free bar Wi-fi, the bar can offer a more personalised experience – using digital tools to replicate the experience a patron gets from their local that knows their regular drink and their favourite seat. Demand on a venue's internet capabilities can be high, especially if customers rely on it.