Sales Development Manager

Company Overview:  

Established in 2006, FluidOne is an award-winning provider of Connected Cloud Solutions with a £110m turnover and focus on customer service, consistently achieving one of the highest Net Promoter Scores (NPS) in the industry, securing 84 for March 2026. Underlying its services is FluidOne’s national fibre network, Platform One, which is the most connected network in the UK. FluidOne has a strong company culture enjoyed by 460 staff and was ranked in the top 50 Best Companies to work for in the UK awards 2023 and in the top 25 Technology companies to work for in the UK.

FluidOne supports the needs of 2,000+ customers, including 200 channel resellers, with IT and Cyber Security managed services underpinned by connectivity and communications solutions. A comprehensive managed service provider (MSP), FluidOne has in-house experts that specialise in providing solutions ranging from IT security and disaster recovery, to cloud hosting and Microsoft licence management. As AI becomes a core enabler of innovation, FluidOne’s vision is to lead the way in secure AI adoption, combining innovative Connected Cloud solutions with unmatched expertise and service, empowering businesses to thrive confidently in the AI era. The company consults with its customers to design solutions that complement their in-house IT structures; taking complex hybrid multi-site environments, to make them simple and secure, so end-users can access their business applications wherever they are.

FluidOne delivers tailored IT solutions across a broad customer base, structured to meet the specific needs of different market segments. For small and medium-sized businesses (SMBs), FluidOne provides comprehensive IT support through its branch network, delivering localised, expert services that ensure security, efficiency, and scalability, providing individual solutions and fully comprehensive managed services. For enterprise clients, FluidOne offers advanced solutions that manage costs, risks and optimise organisational operational performance, providing everything from design and delivery to ongoing support. Specialising in Data & AI (D&AI), managed services, and cloud transformation, FluidOne’s toolkit includes consulting-led services that help enterprises harness the power of artificial intelligence while maintaining robust compliance and security. FluidOne’s dual-structured approach ensures all customers—from growing SMBs to large, complex enterprises—benefit from trusted, innovative, and future-ready IT services.

Led by CEO Paul Kahn, co-founder Chris Rogers (who started the business in 2006) and CFO Graham Dickie, the management team is backed by Livingbridge to support their ambitious long-term strategy.    

 

Role Overview: 

This role is responsible for leading and developing the Sales Development team at FluidOne, ensuring consistent pipeline generation and high-quality new business opportunities for the wider sales organisation.
The SDR Manager will lead a team responsible for identifying and engaging new prospects across target markets, creating opportunities for the sales team to convert into revenue. The role focuses on coaching, performance management, and implementing scalable outbound strategies that drive predictable pipeline growth.
You will work closely with Sales Leadership, Marketing and Sales Operations to ensure the SDR function operates effectively and contributes directly to FluidOne’s continued growth.

 

Responsibilities: 

•  

Team Leadership & Development
• Lead, coach, and inspire the SDR team to exceed lead generation and conversion targets
• Conduct weekly 1:1s focused on performance, skill development, and career progression
• Foster a culture of curiosity, accountability, and continuous improvement
• Manage SDR onboarding, training, and development through structured frameworks

 Process Execution & Collaboration

• Ensure consistent use of outreach playbooks and qualification methodologies (e.g. BANT)
• Monitor research quality and enforce high standards in lead qualification
• Partner with Marketing on campaign execution and lead follow-up workflows
• Streamline SDR to AM/AE/BD team handoff for smooth opportunity transition once promoted into senior sales teams.

Performance & Pipeline Management
• Track team KPIs across outreach, conversion, and pipeline contribution
• Leverage CRM dashboards and analytics to drive coaching and optimisation
• Manage and administer SDR incentives, including commission structures

 

Requirements: 

• 3+ years of SDR/Inside Sales management experience, ideally in B2B tech or IT services, cloud, connectivity or cyber
• Strong understanding of outbound strategies, qualification frameworks, and sales development best practices
• Proficiency with CRM systems and sales engagement tools
• Proven track record of building, scaling, and developing high-performing sales teams
• Analytical, data-driven approach to performance and process improvement
• Excellent communication, leadership, and cross-functional collaboration skills
• A passion for leading and developing top talent, especially early-career sales professionals
• Regular performance reports to sales leadership and identify growth opportunities

The Qualities We Value Most

Skills and experience are important, but mindset and leadership capability are equally critical. We are looking for someone who demonstrates:
Leadership with accountability: You lead by example, take ownership of results and hold your team accountable to high standards.
Coaching mentality: You are passionate about developing people and helping SDRs improve their skills and performance.
Resilience and drive: Outbound sales environments require persistence and energy. You motivate your team to push through challenges and maintain focus on targets.
Commercial awareness: You understand how pipeline generation drives revenue and focus on activities that deliver measurable impact.
Collaboration: You work effectively across teams and contribute positively to a performance-driven culture.

Disclaimer: 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. 

 

Benefits after probationary period 

• Subsidised Health and subsidised dental care  
• Employee Assistance programme (EAP) 
• Life assurance (3 x salary) 
• Sodexo Discount Platform  
• FluidOne breakfast and refreshments on working days  
• Pension contribution- 5% company contribution 
• Generous Holiday Entitlement 
• One day off for Birthday 
• Half price internet connectivity 
• Ride2Work scheme 
• Department incentives 
• Volunteer day scheme 

 

Send CV with covering letter to recruitment@fluidone.com with the job title as the subject field.

FluidOne is an equal opportunities provider and welcomes applications regardless of sex, marital status, ethnic origin, disability, religion, sexual orientation, or age.