All posts by Sanita Karra

FluidOne adds 8×8 – bringing high-quality UC to customers.

The most connected UK network aggregator FluidOne today announced the launch of their 8×8 cloud UC solution. Utilising their Platform One, the solution offers geo-diverse interconnects that feed directly into 8×8, giving connectivity customers the highest call quality experience in the market.

FluidOne’s national fibre network, Platform One, interconnects the services of every leading cloud service, datacentre, mobile operator, broadband supplier, fixed-line operator and telephony service provider into a common service network, creating a single platform of pre-integrated services, helping customers and partners to securely connect any device, wherever they may be, to their mission-critical applications and data.

Their new partnership with 8×8 routes customer calls via a fully resilient design and not over the internet, surpassing the levels of voice performance offered by suppliers who do route calls over the net. It also provides end-to-end QoS giving end-customers a better experience and firmly cementing FluidOne as number one for quality in the industry.

The solution will also integrate with Microsoft Teams, giving users the most advanced contact centre and UC features in the market; at the same time unifying IM, video conferencing and conference calls.

FluidOne, under the wing of CEO, Russell Horton who leads the strategy, set a vision to be the best quality data connectivity provider to UK business. They have an ongoing programme to bring innovative solutions integrated with Platform One to market. Recent examples include hybrid SD-WAN, Layer 2 mobile connectivity, new SIP functionality and managed services. 8×8 is a perfect fit to FluidOne’s strategy.

Another exceptional feature of the solution includes the Contact Centre capabilities, which empowers workforces no matter where they are located, connects teams for better collaboration so they can deliver the highest levels of customer satisfaction and work smarter.

8×8 is a leading integrated cloud communications platform provider, combining unified communications, team collaboration interoperability, contact centre and analytics in a single, open and real-time platform. At the same time eliminating information silos and exposing vital, real-time intelligence across all clouds, applications and devices, improving individual and team productivity, business performance and customer experience.

Russell Horton, CEO said;

“In choosing a cloud UC vendor we carried out a rigorous selection process, assessing each provider on their merits, solution features and capabilities.

When I met with the directors at 8×8 it was apparent that they had a strong vision, their values and ethos were aligned with ours and they had a proven track record in bringing innovative UC products to market. Their vision, customer support, client engagement and solution capabilities stood out from others we engaged with, making them an obvious partner choice,”

Horton continues:

“Our vision is to be the best quality data connectivity provider to UK business, which means any over-the-top services that we introduce should be of the highest quality and delivered by suppliers with a strong service ethos. Our extensive research of the UC market and comprehensive vendor selection allowed us to make an informed decision about partnering with 8×8.”

FluidOne, strongly supported by 8×8, have heavily invested in the setup and training of the UC proposition and committed to bringing to market a product that gives customers the highest voice quality and a future-proofed cloud platform, that dramatically boosts team collaboration, engagement and drives customer success.


Established in 2006, London based FluidOne is a communications service integrator, serving the connectivity needs of thousands of business customers and several hundred managed service partners. FluidOne’s national fibre network, Platform One, interconnects the wholesale services of every leading cloud service, datacentre, mobile operator, broadband supplier, fixed-line operator and telephony service provider into a common service network, creating a single platform of pre-integrated services. FluidOne’s DASH customer portal makes these aggregated services easy to compare, easy to choose, easy to consume, flexible in use and as powerful and reliable as each customer requires. |

Press contact:
Sanita Karra
020 7135 6754

Lee Rossano

Lee is a channel professional with over 25 years’ experience. He joins the FluidOne leadership team, bringing a wealth experience operating in senior roles, developing go-to-market strategies and building successful sales teams.


With a wealth of ICT experience, Lee has drive and industry knowledge – making him the right fit to lead the channel growth strategy.


Lee is responsible for retaining, growing and on-boarding new partners and driving FluidOne’s channel strategy and vision; enabling our partner ecosystem to deliver unique commercially viable propositions to the UK market.


Lee lives in the South East, and enjoys spending time with the family and two dogs, following his beloved Liverpool FC.

Will Brooks

Will is an experienced Sales Director with a proven track record of managing teams selling IT and connectivity Solutions in channel, direct, new business and client management situations in markets including server infrastructure, storage, virtualisation, Managed Services and more recently Cloud, connectivity and Unified Communications.

Will’s management style is to actively encourage and create an environment that drives individual and team success, understanding strengths that ultimately benefit individuals and the business. At FluidOne Will looks after the Acquisition, Account Management and Strategic Partner teams.

Will is married with two daughters and lives in North Oxfordshire. While his days of playing rugby are behind him, he actively gets involved with his local rugby club; and is also a keen golfer.